Benefits of Card Reader Systems

The arcade industry was known as Coin-Op for years because of the use of quarters in games. Still, technology and consumer behavior have changed over the years, and many businesses are going cashless.

Arcade Game Card Swipe System

Adding a card reader system to your location can have several benefits. Overall, they offer real-time visibility and control across your entire operation with the ability to manage your games, real-time prize inventory, guest party planning, and bookings, including bundles and upsell packages.

Here is a list of some of the top benefits of adding a card reader system:

  • Increase Sales
    • On average, companies see a 10—30% rise in collections
  • Reduce Costs
    • eliminate costs of tokens, tickets, ticket eaters, and token machines
  • Improve Reporting
    • Analytical data will help identify areas of improvement
    • Centralized reporting for multiple locations
    •  Integration with most POS systems
  • Decrease Downtime
    • Less downtime of your games from token and ticket jams
    • Daily analytical reports help identify problems
  • Expand Marketing
    • Time-play packages
    • Happy hour, etc
    • VIP, Loyalty

Loyalty Programs

Keep customers returning to your location by building out a loyalty program. Having a card reader system with a loyalty program allows you to give the customer incentives and rewards and will enable you to keep track of their spending.

A loyalty program is not one-size-fits-all and is unique to each location. Generally, most loyalty programs start with a reusable game card given to the customer in return for an email address. From there, you can control the various rewards and special discounts through the card and card reader system. For example, give customers a free appetizer or drink for every $25 they spend at your location.

This also allows you to drive more traffic during an off-peak season or time, especially if you offer special prices for loyalty cardholders. You can also add a free weekly or daily game to the loyalty cards to fill your game room. It’s a win-win for you and the customer as they get discounts, free plays, and other incentives as you fill your game room during downtimes and make extra income since the customer is more likely to stay longer and spend more.

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